Aristotle : Metaphysics 2 pt2 "But evidently there is a first principle, and the causes of things are neither an infinite series nor infinitely various in kind. For neither can one thing proceed from another, as from matter, ad infinitum (e.g. flesh from earth, earth from air, air from fire, and so on without stopping), nor can the sources of movement form an endless series (man for instance being acted on by air, air by the sun, the sun by Strife, and so on without limit). Similarly the final causes cannot go on ad infinitum,-walking being for the sake of health, this for the sake of happiness, happiness for the sake of something else, and so one thing always for the sake of another. And the case of the essence is similar. For in the case of intermediates, which have a last term and a term prior to them, the prior must be the cause of the later terms. For if we had to say which of the three is the cause, we should say the first; surely not the last, for the final term is the cause of none; nor even the intermediate, for it is the cause only of one. (It makes no difference whether there is one intermediate or more, nor whether they are infinite or finite in number.) But of series which are infinite in this way, and of the infinite in general, all the parts down to that now present are alike intermediates; so that if there is no first there is no cause at all. 1st year review: tethering ideas old and new 2nd year review: deep exploration of new territories Thesis exhibit: body of new territory
Greg Ulmer's class on the Heuretics of Metaphysics was awesome. I do not particularly think of the semester as having ended though in regards to the process we went through. The limit in time within the constraints of a semester leave certain things out of a class. When not applying the institutional terminology of section or block which evoke imagery of chopping, of square cubes, of segments of a snake that get chopped and knocked off the block; I believe that this snake, if allowed to be walked through, would be able to take us through the creation of an Electrate Metaphysics, to a place of invention, to the Fifth Estate. Upon exiting the snake, we would notice that we had traveled a great distance as well.
I wondered why I would always look at the Advertising agency on Coral Way by Brickell as a gem, a realm of invention, but at the same time only saw it from afar as unattainable knowledge. It did not evoke a feeling of short circuit knowledge coming from a slew of workers pushing product, but felt more like Jullien's dragon's lair.
Aristotle states "Experience seems pretty much like science and art, but really, art & science come to men through experience, for experience made art as Polus say "But inexperience Luck".
Applying this to contemporary art, one can see how history repeats itself over and over.
Understanding both the propensity for history to repeat itself as well as the many formulas that aid in the creation of a single experience is key for agencies. The birth of mass desire through a creation of the objet a.
"Art arises when, from many notions gained by experience, one universal judgement about a class of objects is produced."1
This is where the brand comes in. This is where the product is placed. Forget about product, and insert your own, but really thinking about our well-being when you do. This is where the tobacco company is allowed to go as well. Since the company has been limited in its entry to certain social arenas, it becomes more like the dragon, oscillating, penetrating through in other ways that are almost invisible yet always present through popularity and repetition.
Why is it that many good products get shadowed by more useless objects of desire?
Do we have an aversion to well being (no) or has our current metaphysical state been severely manipulated to ensure a propensity for embracing the illness, because it does settle and comfort a person, the person prays through the illness, and all sorts of desires manifest? If anything, one gets reeled in through Candy Crush, Duck Dynasty, soft sofas, cottage paintings by thomas kinkade.
"The physician does not cure man, except in an incidental way, but Callias and Socrates or some other called by some individual name, who happens to be man."
"If then, a man has the theory without the experience, and recognizes the universal but does not know the individual included in this, he will often fail to cure; for it is the individual that has to be cured."
Do we know when we are being targeted? Also, when a product is made for us, how much of it is for the benefit of the consumer? the reseller? the larger corporation? According to this product re-seller video for the Wrangler Authority tire; I am a family man who watches NASCAR and likes recreational activities, is free spirited, etc....
This man was found in a body recovery effort after a ship had sunk 3 days before. After being exposed to the origins of Electracy and entered back into the interpellated self, you emerge more aware.
I think he should be my spokesperson for SHI products
This would be the amount of SHI potential built into all of us
