Greg Ulmer's class on the Heuretics of Metaphysics was awesome. I do not particularly think of the semester as having ended though in regards to the process we went through. The limit in time within the constraints of a semester leave certain things out of a class. When not applying the institutional terminology of section or block which evoke imagery of chopping, of square cubes, of segments of a snake that get chopped and knocked off the block; I believe that this snake, if allowed to be walked through, would be able to take us through the creation of an Electrate Metaphysics, to a place of invention, to the Fifth Estate. Upon exiting the snake, we would notice that we had traveled a great distance as well.
I wondered why I would always look at the Advertising agency on Coral Way by Brickell as a gem, a realm of invention, but at the same time only saw it from afar as unattainable knowledge. It did not evoke a feeling of short circuit knowledge coming from a slew of workers pushing product, but felt more like Jullien's dragon's lair.
Aristotle states "Experience seems pretty much like science and art, but really, art & science come to men through experience, for experience made art as Polus say "But inexperience Luck".
Applying this to contemporary art, one can see how history repeats itself over and over.
Understanding both the propensity for history to repeat itself as well as the many formulas that aid in the creation of a single experience is key for agencies. The birth of mass desire through a creation of the objet a.
"Art arises when, from many notions gained by experience, one universal judgement about a class of objects is produced."1
This is where the brand comes in. This is where the product is placed. Forget about product, and insert your own, but really thinking about our well-being when you do. This is where the tobacco company is allowed to go as well. Since the company has been limited in its entry to certain social arenas, it becomes more like the dragon, oscillating, penetrating through in other ways that are almost invisible yet always present through popularity and repetition.
Purple Drank
New Ford Trucks
Why is it that many good products get shadowed by more useless objects of desire?
Do we have an aversion to well being (no) or has our current metaphysical state been severely manipulated to ensure a propensity for embracing the illness, because it does settle and comfort a person, the person prays through the illness, and all sorts of desires manifest? If anything, one gets reeled in through Candy Crush, Duck Dynasty, soft sofas, cottage paintings by thomas kinkade.
"The physician does not cure man, except in an incidental way, but Callias and Socrates or some other called by some individual name, who happens to be man."
"If then, a man has the theory without the experience, and recognizes the universal but does not know the individual included in this, he will often fail to cure; for it is the individual that has to be cured."
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