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Wednesday, April 16, 2014

Dejate LLevar y Consientete (let yourself be taken... and indulge)


Consentir: to allow, to agree, to spoil
to break, to give, to split, to crack


This image is a great example of the gaze, of the objet a, placement in the most odd of places, yet, is it really that odd? This is taken in Teotihuacan, an ancient site in Mexico that contains the large temples of the Sun and Moon. Most of what can be seen in the reflections of the Nestle advertisement are the reconstructed villages of Teotihuacan. Were objects similar to this thousands of years ago? If you go down the bases of the pyramids, in the shadows, you see paintings of jaguars, people, and rules. 

In this instance, I was searching for images which contain a reflection, in order to witness the subject/object in the container of a photograph. Also, I was looking for SHI in particular, which often times is well hidden, just like this ad (twin oscillating dragons). Yet, looking at the top left of the ads, one can witness the remnants of a sticker artist who, in witnessing the Lexis, chose to take advantage of it by attaching his/her own mark.

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